Marketing To Buy

Please use the following checklists to make sure you have enough marketing out to generate enough seller calls to buy the number of houses you want to based on your Goals Checklist.

[edit] Preferred Marketing To Buy Houses

Here is the preferred methods to find deals for our business:

1. Post ad to buy on CraigsList using the CraigsList Buy Ad Checklist
   • This will not generate many calls, but keep it up daily anyway
   • Specific to James Orr - Make sure these ads are set up to run on WFHHQ platform for markets we are actively buying in. They are in the "We Buy Houses" group of ads on the WFHHQ system.
   • James will be adding Credibility Packet to Squeeze Page in a future update
   • James will be adding improved web form on Squeeze Page in a future update
   • James will be re-recording the recorded message for each market in a future update
2. Check in with each Acquisition Manager to make sure they are scheduling and giving presentations
   • The Acquisition Manager should be calling all For Sale By Owners with properties listed for sale on CraigsList and your local newspaper, but if you do not have an Acquisition Manager make sure you do this as well
3. Call Real Estate Agents with properties that are listed
   • Once we finish training of the Acquisition Manager, I will be hiring a different Acquisition Manager that works exclusively with agent listed property.

From time to time when we are not finding enough deals via the methods above, James will also decide whether to do these as well:

1. Free And Clear Postcards
2. Absentee Owner Postcards
3. Door To Door Marketing:
   • Post It Notes
   • Flyers
4. Real Estate Wholesalers

[edit] Additional Marketing Strategies To Buy Houses

Here are some checklists to use to generate motivated seller calls:

[edit] Lazy Methods For Buying Houses

These are primarily the Lazy Methods for marketing to find properties:

• Use Absentee Owner Postcards with the Absentee Owner Postcard Checklist (Preferred)
• Use Bandit Signs with the Bandit Sign Checklist
• Use CraigsList with the CraigsList Buy Ad Checklist
• Use Flyers with the Door To Door Flyer Checklist (Preferred)
• Use Classified Ads to post an ad in the "Wanted To Buy" section
• Use Business Cards
• Get free marketing out with the Free Flyer Checklist
• Use Post It Notes with the Post It Note Checklist (Preferred)
• Use broadcast media like Radio or Television to advertise that you buy houses.

[edit] Poor Methods For Buying Houses

Consider also these Poor Methods for buying houses:

• Call on For Sale By Owner Classified Ads
• Utilize Driving For Dollars to find deals.
• Find Real Estate Wholesalers and Bird Dogs to bring you deals.
• Post ads on local Bulletin Boards.
• Personal Networking
• Find Real Estate Agents and Real Estate Brokers to find you deals. Use the Calling Real Estate Agent Listed Property Checklist.

[edit] Daily Marketing Checklist

Since the Marketing To Buy checklist is reference primarily from the Daily Marketing Checklist, below you will find some of the Daily Marketing Checklist resources that we have for you to use as well:

Categories: Goals | Real Estate Investor Forms | Employee | Independent Contractor | Marketing To Buy | Daily Marketing Checklist | Marketing | Motivated Sellers | Checklist